Jaipur · Rajasthan · India

The Timeless Art
of Rajasthani
Handcraft

Premium women's ethnic wear rooted in Jaipur's 300-year textile heritage. Bagru, Sanganeri, Kota Doria & more — every piece hand-stitched to perfection.

Bagru Block PrintSanganeri FloralJaipur HeritageKota Doria WeaveDabu Mud ResistLeheriya Tie-DyeHand StitchedNatural DyesFree Shipping ₹999+Custom Sizing Bagru Block PrintSanganeri FloralJaipur HeritageKota Doria WeaveDabu Mud ResistLeheriya Tie-DyeHand StitchedNatural DyesFree Shipping ₹999+Custom Sizing
Signature Collections

Six Rajasthani Print Legacies

Each print carries centuries of artisan wisdom — explore our curated collections from the Pink City.

Earthy · Natural Dyes · Timeless

Bagru Block Print

Ancient village craft using natural indigo, rust & henna dyes. Bold geometric florals hand-stamped on pure cotton.

Explore Bagru
Delicate · Floral · Feminine

Sanganeri Print

Fine repeating floral motifs from Sanganer town on soft white & cream fabric — the hallmark of Jaipur exports.

Explore Sanganeri
Royal · Vibrant · Geometric

Jaipur Heritage Print

Bold motifs inspired by Hawa Mahal & Amber Fort. Royal maroon, indigo and gold on premium fabrics.

Explore Jaipur Print
Lightweight · Woven · Breathable

Kota Doria

Exquisite chequered weave from Kota — feather-light fabric ideal for Rajasthan's warm climate. Silk-cotton blend.

Explore Kota Doria
Earthy · Resist-Dyed · Rustic

Dabu Mud Print

Clay mud resist technique creates stunning earthy patterns. Indigo and natural dyes on cotton for a distinctive tribal charm.

Explore Dabu Print
Festive · Diagonal · Vibrant

Leheriya Tie-Dye

Diagonal wave tie-dye is Rajasthan's festive favourite. Vibrant multi-colour stripes on chiffon and georgette fabric.

Explore Leheriya
New Arrivals

Bestselling Pieces

Handpicked from our latest collections — premium & semi-premium ethnic wear for the modern woman.

Anokhi AnarkaliNew

Bagru Block Print

Anokhi Anarkali Suit

₹ 2,499

Phuljhari Salwar

Sanganeri Print

Phuljhari Salwar Set

₹ 1,899

Gulbadan PalazzoPremium

Jaipur Heritage

Gulbadan Palazzo Set

₹ 3,299

Kota KurtiNew

Kota Doria

Sheer Silk Kota Kurti

₹ 2,199

Dabu Kurta

Dabu Print

Indigo Mud-Print Kurta

₹ 1,699 ₹ 2,100

Leheriya ShararaNew

Leheriya Print

Rainbow Wave Sharara

₹ 2,799

Indigo MaxiPremium

Bagru Block Print

Indigo Rose Maxi Dress

₹ 3,999

Dupatta Set

Kota Doria

Gota Patti Dupatta Set

₹ 2,499

Artisan block printing
Our Heritage

Rooted in Jaipur's
300-Year Textile Tradition

Zaraya Fashion is born from the streets of Jaipur — where artisan families have been hand-stamping wooden blocks on fabric for generations. Every stitch and every print carries that legacy.

We partner directly with master craftsmen from Bagru, Sanganer, Kota, and the Pink City to bring you authentic, sustainably made ethnic wear.

150+
Artisan Families
500+
Unique Designs
6
Print Traditions
Customer Love

What Our Customers Say

★★★★★

The Bagru print suit is absolutely stunning. The natural dye colours are so rich and the stitching quality is exceptional. Received so many compliments!

Priya Sharma
Delhi, India
★★★★★

Ordered the Kota Doria dupatta set and couldn't be happier. Feather-light fabric, stunning print — real Rajasthani craftsmanship delivered to my door!

Meera Joshi
Mumbai, India
★★★★★

The Leheriya sharara for Navratri was perfect — vibrant colours, beautifully packaged, fast delivery. Zaraya Fashion is now my go-to for festive wear!

Ananya Gupta
Bengaluru, India
✦ ✦ ✦

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Village of Bagru · Est. 14th Century

Bagru Block Print

Ancient hand-block printing using natural dyes on 100% cotton. Each piece takes 3–5 days to create by master artisans of Bagru village, 32 km from Jaipur.

Natural Dyes100% CottonHand StampedJaipur Artisans
Home›Collections› Bagru Block Print
Bagru block print craft
The Craft Story

300 Years of Block Print Heritage

Bagru is a small village 32 km from Jaipur where the Chhipa community has practised hand block printing for over three centuries. Using wooden blocks carved with intricate designs, they stamp natural dye paste onto fabric — creating repeating patterns of extraordinary precision.

Natural dyes include indigo (blue), harda (yellow base), alizarin from madder root (reds), and iron (black). The fabric is washed in the Bandh river to fix colours and achieve Bagru's signature earthy palette.

Zaraya Fashion sources directly from Bagru artisan cooperatives — ensuring fair wages and preservation of this UNESCO-recognised craft.

300+
Years Old Craft
100%
Natural Dyes
3–5
Days Per Piece
Bagru Collection

Bagru Block Print Products

All pieces hand-block printed by Bagru artisans on 100% cotton fabric.

Anokhi AnarkaliNew

Bagru Print

Anokhi Anarkali Suit

₹ 2,499

Indigo Lotus Kurta

Bagru Print

Indigo Lotus Kurta Palazzo

₹ 1,999

Rust Floral AnarkaliPremium

Bagru Print

Rust Floral Anarkali

₹ 3,499

Forest Sharara

Bagru Print

Forest Green Sharara Set

₹ 2,199

Indigo Rose MaxiPremium

Bagru Print

Indigo Rose Maxi Dress

₹ 3,999

Caramel Block Kurti

Bagru Print

Caramel Block Kurti

₹ 999 ₹ 1,299

Sanganer Town · Jaipur District

Sanganeri Print

Delicate floral block prints from the ancient town of Sanganer — characterised by fine motifs on pristine white and cream cotton. A GI-tagged craft of Rajasthan.

Fine Floral MotifsWhite & Cream BaseGI TaggedHand Block
Home›Collections› Sanganeri Print
Sanganeri floral print
The Craft Story

Sanganer's Legendary Floral Tradition

Sanganeri print originated in Sanganer, a town on the banks of the Saraswati river near Jaipur. Unlike Bagru's earthy tones, Sanganeri is known for its delicate, precisely spaced floral and creeper motifs on a white or cream base fabric.

The craft uses fine wooden blocks with intricate floral carvings, printed with soft pinks, reds, greens, and blues. The white background gives Sanganeri fabric its light, fresh aesthetic — ideal for daily and festive wear.

Sanganeri print holds a Geographical Indication (GI) tag, recognising it as an exclusive craft tradition of the Sanganer region of Jaipur district.

GI
Tagged Craft
200+
Block Motifs
500+
Years of History
Sanganeri Collection

Sanganeri Print Products

Delicate floral motifs on soft cotton and mul fabric — perfect for all occasions.

Phuljhari SalwarNew

Sanganeri Print

Phuljhari Salwar Kameez

₹ 1,899

Sky Blue Kurti

Sanganeri Print

Sky Blue Floral Kurti

₹ 1,199

Amber Buti AnarkaliPremium

Sanganeri Print

Amber Buti Anarkali

₹ 2,699

Mint Palazzo

Sanganeri Print

Mint Creeper Palazzo Set

₹ 1,799

Peach Blossom

Sanganeri Print

Peach Blossom Kurta

₹ 999 ₹ 1,299

Rose Mul DupattaNew

Sanganeri Print

Rose Mul Dupatta Set

₹ 2,299

The Pink City · Royal Heritage

Jaipur Heritage Print

Bold geometric motifs inspired by the lattice screens of Hawa Mahal and the royal architecture of Amber Fort — in vibrant crimson, indigo and gold.

Royal MotifsVibrant ColoursPremium FabricFestive Wear
Home›Collections› Jaipur Heritage Print
Jaipur Heritage Print
The Craft Story

Inspired by the Pink City's Grandeur

Jaipur Heritage prints draw directly from the city's stunning Mughal and Rajput architecture — the geometric lattices of Hawa Mahal, the fort walls of Nahargarh, and the mirror-inlaid chambers of Amber Palace.

Bold, symmetrical motifs in deep crimson, royal blue, forest green, and 24k gold are printed on premium cotton, georgette, and chanderi fabrics. This is the most regal of Rajasthan's print traditions.

Our Jaipur Heritage line includes both premium and semi-premium ranges, with custom sizing and festive embellishments available on request.

50+
Exclusive Motifs
3
Fabric Options
5★
Rated Collection
Jaipur Heritage Collection

Jaipur Heritage Print Products

Royal Rajasthani motifs on premium fabrics — for the woman who wears heritage with pride.

Crimson PalazzoPremium

Jaipur Heritage

Rani Crimson Palazzo Set

₹ 3,499

Royal Blue Anarkali

Jaipur Heritage

Royal Blue Anarkali

₹ 2,899

Amber Gold ShararaNew

Jaipur Heritage

Amber Gold Sharara

₹ 3,199

Gulbadan SuitPremium

Jaipur Heritage

Gulbadan Majestic Suit

₹ 4,299

Teal Kurta

Jaipur Heritage

Teal Lattice Kurta Set

₹ 1,999

Sandstone Kurti

Jaipur Heritage

Sandstone Geometric Kurti

₹ 1,299 ₹ 1,699

Kota City · Rajasthan

Kota Doria

Feather-light chequered weave from the city of Kota — an exquisite silk-cotton blend known for its distinctive square (khat) pattern and breathable comfort.

Silk-Cotton BlendGI TaggedUltra LightweightSummer Wear
Home›Collections› Kota Doria
Kota Doria fabric
The Craft Story

The Jewel of Rajasthan's Looms

Kota Doria — also called Kota Masuria — is a unique open-weave fabric produced exclusively in Kaithoon village near Kota city. Its defining feature is the distinctive square (khat) pattern created by alternating cotton and silk threads on the loom.

The fabric is celebrated for being ultra-lightweight and incredibly breathable — making it the perfect choice for Rajasthan's warm climate. Kota Doria sarees and suits have been worn by Rajput queens for centuries.

Zaraya Fashion sources Kota Doria directly from the weavers of Kaithoon, offering pure cotton, silk-cotton, and zari work variants in our premium and semi-premium ranges.

GI
Certified Fabric
400+
Years Heritage
3
Fabric Variants
Kota Doria Collection

Kota Doria Products

Feather-light chequered weave — ideal for daily wear, festive occasions, and gifting.

Emerald Kota KurtiNew

Kota Doria

Emerald Kota Kurti Set

₹ 2,199

Sapphire Kota SuitPremium

Kota Doria

Sapphire Silk Kota Suit

₹ 3,799

Rose Kota Dupatta

Kota Doria

Rose Kota Dupatta Set

₹ 2,499

Zari Kota Palazzo

Kota Doria

Zari Kota Palazzo

₹ 2,999

Teal Kota Kurti

Kota Doria

Teal Cotton Kota Kurti

₹ 1,499 ₹ 1,899

Plum Kota ShararaNew

Kota Doria

Plum Kota Sharara

₹ 3,299

Ancient Resist-Print Technique

Dabu Mud Print

An ancient clay mud-resist printing technique unique to Rajasthan — creating earthy, organic patterns with a rustic beauty that no machine can replicate.

Clay ResistNatural IndigoOrganic TextureArtisan Made
Home›Collections› Dabu Mud Print
Dabu mud print craft
The Craft Story

The Ancient Art of Mud Resist Printing

Dabu printing is a resist-dyeing technique practiced in Akola village near Chittorgarh, Rajasthan. A paste made from clay, gum, wheat chaff, and lime is applied to fabric using wooden blocks — wherever the paste touches, dye cannot penetrate.

The paste-covered fabric is then sprinkled with sawdust to prevent smudging, dried in the sun, and dipped into natural indigo, alizarin, or vegetable dye baths. The paste is washed away, revealing the resist pattern in striking contrasts.

The result is a beautifully textured, organic print with earthy tones that are both timeless and contemporary. Every Dabu piece is entirely unique.

400+
Years Old Craft
Unique
Every Piece
100%
Organic Process
Dabu Collection

Dabu Mud Print Products

Earthy, organic, utterly unique — every Dabu piece tells its own story.

Indigo Dabu Kurta

Dabu Print

Indigo Mud-Print Kurta

₹ 1,699 ₹ 2,100

Rust Earth AnarkaliNew

Dabu Print

Rust Earth Anarkali

₹ 2,299

Forest Palazzo

Dabu Print

Forest Resist Palazzo Set

₹ 1,999

Crimson ShararaPremium

Dabu Print

Crimson Dabu Sharara

₹ 3,199

Slate Kurti

Dabu Print

Slate Mud-Print Kurti

₹ 1,299

Mocha DressNew

Dabu Print

Mocha Resist Dress

₹ 2,499

Festive Tie-Dye · Rajasthani Tradition

Leheriya Tie-Dye

Diagonal wave tie-dye in vibrant multicolour stripes — Rajasthan's most festive print, traditionally worn during Teej, Gangaur, and Navratri celebrations.

Wave Tie-DyeFestive WearChiffon & GeorgetteMulti-Colour
Home›Collections› Leheriya Tie-Dye
Leheriya tie-dye fabric
The Craft Story

The Festival Fabric of Rajasthan

Leheriya — meaning "waves" — is a tie-and-dye technique practiced in Jaipur for centuries. The fabric is rolled diagonally and tied at intervals before being dipped in successive dye baths, creating the characteristic diagonal wave pattern.

Traditionally associated with the monsoon festival of Teej, Leheriya sarees and dupattas were gifted by husbands to their wives as a symbol of love. The more colour combinations in a Leheriya, the more auspicious it was considered.

Zaraya Fashion offers Leheriya in chiffon, georgette, and mul fabric with traditional and contemporary colour combinations — from classic saffron-green to bold hot pink and indigo.

200+
Years Heritage
50+
Colour Combos
3
Fabric Options
Leheriya Collection

Leheriya Tie-Dye Products

Vibrant wave tie-dye for every festive occasion — from Teej to weddings.

Pink Wave ShararaNew

Leheriya Print

Pink Wave Sharara

₹ 2,799

Rainbow Wave Dupatta

Leheriya Print

Rainbow Wave Dupatta Set

₹ 2,399

Tricolour AnarkaliPremium

Leheriya Print

Tricolour Festive Anarkali

₹ 3,599

Purple Leheriya Kurti

Leheriya Print

Purple Leheriya Kurti

₹ 1,799

Indigo PalazzoNew

Leheriya Print

Indigo Ombre Palazzo Set

₹ 2,199

Saffron Green Teej

Leheriya Print

Saffron-Green Teej Special

₹ 1,999 ₹ 2,499

Zaraya Fashion

All Collections

Browse our complete range of Rajasthani ethnic wear across all six print traditions.

Our Story

Born in Jaipur.
Made with Love.

Zaraya Fashion is born from a simple belief — that the extraordinary craft of Rajasthan's weavers and block printers deserves a platform that truly honours their artistry. We are a Jaipur-based ethnic wear brand bringing authentic, handcrafted women's clothing to women across India and beyond.

Artisan at work
Why Zaraya

Where Craft Meets Commerce

Every garment in our collection is sourced directly from artisan cooperatives — bypassing middlemen to ensure the craftsmen receive fair wages for their extraordinary skill.

We believe buying ethnic wear should feel like collecting art. Each Zaraya piece comes with a card telling you about the artisan who made it.

2019
Founded in Jaipur
150+
Artisan Families
25K+
Happy Customers
🌿

Natural & Sustainable

We use natural plant-based dyes and sustainably sourced cotton, khadi, and kota doria fabrics — minimising our environmental footprint.

🤲

Artisan Empowerment

Every purchase directly supports artisan families in Bagru, Sanganer, Kota, and Jaipur. We pay fair wages and preserve dying craft traditions.

✂️

Precision Tailoring

Our in-house atelier in Jaipur hand-stitches every garment to order. We offer custom sizing — because every woman's body deserves a perfect fit.

Get in Touch

Have Questions? We're Here.

Our Jaipur team is happy to help with sizing, custom orders, or wholesale enquiries.

Get in Touch

We'd Love to
Hear From You

Whether you have questions about sizing, custom orders, bulk/wholesale enquiries, or just want to know more — our Jaipur team is here to help.

✉
support@zarayafashion.com
📍
Jaipur, Rajasthan, India
🕐
Mon–Sat, 10 AM – 6 PM IST
📦
Free on orders above ₹999 · Pan India